Our Story

The Origin

Cultivate was born from a refusal to choose between modern life and ancient practices. We believe wellness shouldn't be a trend you chase, but a rhythm you embody. We looked beyond the noise of the functional health space to the wisdom of ancestral ingredients - designing a beverage that is as vibrant as it is grounded. With Aloe, Amla, and Goji Berry at its core, Cultivate is designed to help you build wellness from the inside out.

The Philosophy

Wellness is not a destination; it is a everyday ritual. Cultivate was crafted to unlock the dynamic calm that exists at the intersection of Ayurvedic knowledge and the pulse of modern life.

The Can

Our can is our canvas. The artwork, created by renowned Native American and Mexican American street artist Victor "MARKA27" Quinonez, is a tribute to the intersection of identity, heritage, wellness and modern life. It honors the global cultures that have carried this botanical wisdom for centuries.

The Sip

We blend powerful plants with bold, refreshing flavors. It’s a soulful soda that invites you to drink with intention, bridge cultures, and find your own unique rhythm in every sip.

Our Mission

We’re here to shift the narrative around wellness. That means:

  • Substance with Soul: Accessible products that spark joy and connection

  • Intentional Approach: Using botanical wisdom, as nature intended, to connect with your internal rhythm.

  • Ancestral Knowledge: Honoring cultural heritage through a modern expression

Meet the Team

  • MANAV SHAH

    CEO & FOUNDER

  • RACHEL CINCOTTA

    OPERATIONS

  • Celeste Hubbard-Breen

    CMO

  • SANAM SHAH

    HEAD OF COMMUNICATION

  • ALVARO MONDRAGON

    ADMIN & LOGISTICS

  • KEMBO TOM

    Creative Agency