Our Story

Cultivate was born from the belief that wellness should be rooted in real nourishment—not just trends. We looked to ancestral ingredients and cultural practices to design a drink that’s as vibrant as it is nourishing. With aloe, amla, and goji berry at its core, Cultivate is a reminder that true wellness comes from the Earth, and from within.

We see wellness as a rhythm that flows through everyday life. It’s a collective practice—shaped by community, grounded in care, and informed by ancestral knowledge. Cultivate Wellness Soda was made with this rhythm in mind.

The can’s artwork is created by Victor "MARKA27" Quinonez a Native American and Mexican American street artist, honoring the connection between wellness, identity, and cultural heritage.

Each flavor blends natural, nutrient-rich ingredients with bold, refreshing taste—bridging culture and joy in every sip.

Our Focus

We’re here to shift the narrative around wellness. That means:

  • Creating joyful, accessible products

  • Honoring cultural heritage without dilution

  • Offering real nutritional value, without gimmicks

Meet the Team

  • MANAV SHAH

    CEO & FOUNDER

  • KEMBO TOM

    CMO

  • GEOFF WALKER

    CHIEF GROWTH OFFICER

  • RACHEL CINCOTTA

    OPERATIONS

  • SANAM SHAH

    HEAD OF COMMUNICATION

  • ALVARO MONDRAGON

    ADMIN & LOGISTICS

  • DR. RYAN GREENE

    NUTRITION ADVISOR

  • REAL FRIENDS

    BUSINESS DEVELOPMENT